MEDIACENTRAL NEWSROOM UPGRADE

вЂњThe unique commercial model Avid is applying вЂ“ along with the enterprise-wide platform approach вЂ“ allows us to operate in a more cost effective and capital efficient way, yet remain technologically forward in a manner that makes sense for our business today and in the future,вЂќ said Christopher S. вЂњAvidвЂ™s forward thinking approach to technology acquisition, deployment and support delivers the agility and scalability we need to deliver a higher value product to all of our news markets.вЂќ Parks, III, Senior Vice President and CTO of Sinclair Broadcast Group. вЂњSinclair has always been at the forefront of industry-changing events and technological advances, and this agreement with Avid is another example of that,вЂќ added Delbert R. This not only enables Sinclair to keep its newsroom technology consistent, continuously refreshed and on the leading edge across the enterprise, but also provides much greater flexibility in responding to industry changes and new business opportunities. Sinclair expects to realize meaningful economic benefits through this agreement by standardizing on the Avid platform, driven by efficiencies from a standardized technology and operational footprint across all of its stations.

Operating efficiency is a major pressure point for media companies, as rapidly evolving technology and audience behavior make staying at the forefront of technology essential.

MEDIACENTRAL NEWSROOM UPGRADE

вЂњHaving defined and more frequent technology upgrade cycles will enable us to keep our newsrooms current across the enterprise and allow us to respond to rapid changes like new digital distribution models in a more cost effective way.вЂќ

вЂњMoving to a common production platform across all of our news markets provides us the platform to create a content sharing news community across Sinclair increasing efficiency and productivity,вЂќ said Scott Livingston, Vice President of News, Sinclair Broadcast Group. This agreement represents a record-setting contract for Avid where the Company will deliver advanced end-to-end newsroom production and content management solutions under a ten-year comprehensive agreement that uniquely addresses SinclairвЂ™s business needs, and in the process, replaces legacy technology from other vendors. Sinclair Broadcast Group has chosen to standardize on AvidвЂ™s MediaCentral Platform, the centerpiece of the Avid Everywhere vision, to transform content creation and distribution workflows in every one of its 64 local news producing stations.

Mediacentral newsroom